Age Discrimination
Older people deserve equal respect, fair treatment and a real voice in decisions that affect them.
The problem we are working to change
This campaign focuses on practical barriers affecting older people, pensioners and communities across the North East.
Pressure on daily life
Ageist assumptions can affect healthcare, employment, housing and public services.
Health and independence
Digital-only or rushed services can exclude people who need different access routes.
Fair access
Older people are too often spoken about rather than listened to directly.
Clear action from decision-makers
Challenge age-based barriers in public and private services.
Keep non-digital access routes available for essential services.
Include older people in consultation, co-design and scrutiny.
Train staff to recognise and prevent age discrimination.
Add your voice and local evidence
Share experience
Share examples of unfair treatment or inaccessible services.
Contact representatives
Support organisations that include older people in decision-making.
Support the community
Challenge ageist language and assumptions when they appear.
Support the Age Discrimination campaign
Join NEPSG updates, share evidence and help strengthen the voice of older people across the North East.