Our Campaigns
We raise awareness and lobby Government, public bodies and decision-makers on issues that affect older people, pensioners and senior citizens. Our campaigning is focused on practical outcomes.
What We Are Campaigning On
Eight active campaign areas, each backed by evidence, community voice and direct engagement with decision-makers.
Fair Pensions
A fair income in later life should be a foundation, not a privilege.
View campaignWinter Heating
No older person should be forced to choose between heating, eating and staying well.
View campaignTransport
Reliable, accessible transport keeps older people connected to services, work, family and community life.
View campaignAge Discrimination
Older people deserve equal respect, fair treatment and a real voice in decisions that affect them.
View campaignHospices
Everyone should be able to access compassionate, high quality end-of-life and palliative care.
View campaignDigital Inclusion
Digital services should expand choice, not shut older people out of essential support.
View campaignWelfare Rights and Income Maximisation
Helping older people access every benefit, allowance and discount they are entitled to through information and specialist support.
View campaignDriving Access and Employment
Supporting the Driving Accreditation Scheme to improve access, preparation and opportunity for young people and jobseekers.
View campaign